Welcome to the Family Mesut - Hugo Reis

Welcome to the Family Mesut

Football superstar Mesut Özil decided to end his connection with Nike and to join the biggest athlete family in the World.

To highlight the moment, we’ve decided to gather some family members and to give “brother” Mesut a proper welcome the adidas family.

/ Over 500.000 youtube views in 3 days;
/ More than 1 Million in less than a month.

Football superstar Mesut Özil decided to end his connection with Nike and to join the biggest athlete family in the World and Adidas marked this moment by giving him a proper welcome.

The welcoming campaign, where other Adidas stars salute and welcome “brother” Mesut, ran in video, print and SoMe.

Results

_Over 500.000 youtube views in 3 days;

_More than 1 Million in less than a month.

Client

Adidas

Agency

dieckertschmidt

Awards

Bronze

My part

Design and Art Direction