32,796 Meters + X header

32,796 meters + X

Welcome to the Family Mesut

Mercedes-Benz wanted to gain more attention by the Mountain Bike community and which better way to do that, than by breaking a Guinness World Record?

With a little assistance for the X-Class, along with the fearless mountain bikers, Amir and Patrick, in over 24 hours of action, the World Record was made a reality.

Football superstar Mesut Özil decided to end his connection with Nike and to join the biggest athlete family in the World and Adidas marked this moment by giving him a proper welcome.

The welcoming campaign, where other Adidas stars salute and welcome “brother” Mesut, ran in video, print and SoMe.

Results

_Over 500.000 youtube views in 3 days;

_More than 1 Million in less than a month.

Client

Mercedes-Benz

 

Agency

M&C Saatchi - S&E

 

Awards

Guinness World Record

 

My part

Design and Art Direction

Client

Adidas

 

Agency

dieckertschmidt

 

Awards

Bronze

 

My part

Design and Art Direction