32,796 Meters + X header

32,796 meters + X

32,796 meters + X

Mercedes-Benz wanted to gain more attention by the Mountain Bike community and which better way to do that, than by breaking a Guinness World Record?

With a little assistance for the X-Class, along with the fearless mountain bikers, Amir and Patrick, in over 24 hours of action, the World Record was made a reality.

Mercedes-Benz wanted to gain more attention by the Mountain Bike community and which better way to do that, than by breaking a Guinness World Record?

With a little assistance for the X-Class, along with the fearless mountain bikers, Amir and Patrick, in over 24 hours of action, the World Record was made a reality.

Client / Agency

Mercedes-Benz /

M&C Saatchi - S&E

 

Awards

Guinness World Record

 

My part

Design and Art Direction

Client

Mercedes-Benz

 

Agency

M&C Saatchi - S&E

 

Awards

Guinness World Record

 

My part

Design and Art Direction