32,796 meters + X

Mercedes-Benz / M&C Saatchi - S&E

32,796 meters + X

Mercedes-Benz / M&C Saatchi - S&E

Mercedes-Benz was looking to get some attention from the Mountain Bike community. Is there a better way to do so, than by breaking a Guinness World Record?

With a little assistance for the X-Class, along with the fearless mountain bikers, Amir and Patrick, in over 24 hours of action, the World Record was made a reality.

Awards: Guinness World Record / Greatest vertical descent on a mountain bike in 24 hours

My part: art direction

Mercedes-Benz was looking to get some attention from the Mountain Bike community. Is there a better way to do so, than by breaking a Guinness World Record?

With a little assistance for the X-Class, along with the fearless mountain bikers, Amir and Patrick, in over 24 hours of action, the World Record was made a reality.

Awards: Guinness World Record / Greatest vertical descent on a mountain bike in 24 hours

My part: art direction