Adilette

In order to bring more traffic to the Adidas online Shop and to use their unique customizing feature, we’ve thought of using an Adidas classic item and getting the fans to personalize it, presenting: mi-adilette.

We’ve started by asking adidas stars to create their own personalized adilette and from these designs the campaign was launched, inviting the fans to come up with their own creations. There was a boom in owned and earned media, being the campaign a trend topic on social media, blogs and even on the news.

/ 62.287 impressions on the landing page;

/ An increase of 1.706% in product views;

/ + 3.082% in online sales in 28 days.

In order to bring more traffic to the Adidas online Shop and to use their unique customizing feature, we’ve selected an Adidas classic item that the brand’s fans could personalize, presenting: mi-adilette.

We have started by asking Adidas stars to create their own personalized adilette, from these designs a campaign was launched, both in print and digital. There was a boom in owned media, being the campaign mentioned among SoMe, blogs and even on the news.

Results
_62.287 impressions on the landing page;
_An increase of 1.706% in product views;
_+ 3.082% in online sales in 28 days.