Adilette

Adidas / dieckertschmidt

Adilette

Adidas / dieckertschmidt

The task was to activate the Adidas online shop, the only place where you can get your favorite Adidas products and customize them with your own design: miadidas.

We focused on a classic product that was commonly mixed up in the locker room, the Adilette, and in getting the fans to personalize it, presenting: mi-adilette.

We asked some Adidas stars to create their own personalized Adilette and launched the campaign with these designs, inviting the fans to come up with their own creations. There was a boom in owned and earned media, being the campaign a trending topic on social media, blogs and even on the news.

Awards
Gold x3 / Annual Multimedia Award
Silver / Das Jahr der Werbung
Bronze / ADC Deutschland
Shortlist / ADC Deutschland

My part: art direction

The task was to activate the Adidas online shop, the only place where you can get your favorite Adidas products and customize them with your own design: miadidas.

We focused on a classic product that was commonly mixed up in the locker room, the Adilette, and in getting the fans to personalize it, presenting: mi-adilette.

We asked some Adidas stars to create their own personalized Adilette and launched the campaign with these designs, inviting the fans to come up with their own creations. There was a boom in owned and earned media, being the campaign a trending topic on social media, blogs and even on the news.

Awards
Gold x3 / Annual Multimedia Award
Silver / Das Jahr der Werbung
Bronze / ADC Deutschland
Shortlist / ADC Deutschland

My part: art direction