Adilette
In order to bring more traffic to the Adidas online Shop and to use their unique customizing feature, we’ve thought of using an Adidas classic item and getting the fans to personalize it, presenting: mi-adilette.
We’ve started by asking adidas stars to create their own personalized adilette and from these designs the campaign was launched, inviting the fans to come up with their own creations. There was a boom in owned and earned media, being the campaign a trend topic on social media, blogs and even on the news.
/ 62.287 impressions on the landing page;
/ An increase of 1.706% in product views;
/ + 3.082% in online sales in 28 days.
In order to bring more traffic to the Adidas online Shop and to use their unique customizing feature, we’ve thought of using an Adidas classic item and getting the fans to personalize it, presenting: mi-adilette.
We’ve started by asking adidas stars to create their own personalized adilette and from these designs the campaign was launched, inviting the fans to come up with their own creations. There was a boom in owned and earned media, being the campaign a trend topic on social media, blogs and even on the news.
/ 62.287 impressions on the landing page;
/ An increase of 1.706% in product views;
/ + 3.082% in online sales in 28 days.
Adidas / dieckertschmidt
2x Gold, Silver, Bronze, Shortlist
Art Direction
Client
Adidas
Agency
dieckertschmidt
Awards
2x Gold, Silver, Bronze, Shortlist
My part
Design and Art Direction
Client
Adidas
Agency
dieckertschmidt
Awards
2x Gold, Silver, Bronze, Shortlist
My part
Design and Art Direction
Client / Agency
Adidas / dieckertschmidt
Awards
2x Gold, Silver, Bronze, Shortlist
My part
Art Direction