UNIQLO

From Tokyo to Berlin

UNIQLO decided to expando to Germany and Berlin was the chosen city for their first store.

We were responsible for the brand’s positioning and promotion along with the plan and preparation for the grand opening of the Tauentzienstrasse Flagship store.

Some influential Berliners such as Daniel Brühl, Eva Padberg, Nilam Farooq (Daaruum), Nina Kraviz, Roland Mary or Samuel Schneider were selected to be the welcoming brand ambassadors.

UNIQLO decided to expando to Germany and Berlin was the chosen city for their first store.

We were responsible for the brand’s positioning and promotion along with the plan and preparation for the grand opening of the Tauentzienstrasse Flagship store.

Some influential Berliners such as Daniel Brühl, Eva Padberg, Nilam Farooq (Daaruum), Nina Kraviz, Roland Mary or Samuel Schneider were selected to be the welcoming brand ambassadors.

Client / Agency

UNIQLO / dieckertschmidt


My part

Art Direction

Client / Agency

UNIQLO / dieckertschmidt

 

My part

Design and Art Direction

UNIQLO Flyposters
UNIQLO U-Bahn