Uniqlo header

From Tokyo to Berlin

The Japanese casual wear designer, manufacturer and retailer brand - UNIQLO - decided to expand to Germany and open its first store in Berlin.

We were responsible for the brand’s positioning and promotion along with the plan and preparation for the grand opening of the Tauentzienstrasse Flagship store.

We have gathered some influential Berliners such as Daniel Brühl, Eva Padberg, Nilam Farooq (Daaruum), Nina Kraviz, Roland Mary or Samuel Schneider and asked them to try the new brand and to share their thoughts.

For the campaign, we have created the store hoardings, print and outdoor ads, a brochure and a series of sort promotion videos.

The Japanese casual wear designer, manufacturer and retailer brand - UNIQLO - decided to expand to Germany and open its first store in Berlin.

We were responsible for the brand’s positioning and promotion along with the plan and preparation for the grand opening of the Tauentzienstrasse Flagship store.

We have gathered some influential Berliners such as Daniel Brühl, Eva Padberg, Nilam Farooq (Daaruum), Nina Kraviz, Roland Mary or Samuel Schneider and asked them to try the new brand and to share their thoughts.

For the campaign, we have created the store hoardings, print and outdoor ads, a brochure and a series of sort promotion videos.

Client

UNIQLO

 

Agency

dieckertschmidt


My part

Design and Art Direction

Client

UNIQLO

 

Agency

dieckertschmidt

 

My part

Design and Art Direction

UNIQLO Flyposters
UNIQLO U-Bahn