Mach schnell schneller

FC Bayern and Austria’s national team superstar David Alaba is well known for his pace and sprint and as such he was the selected athlete for the launch of the adidas f50 in Germany.

To match adidas f50 unique speed features, we’ve also developed a mobile scrolling experience with 3000 precalculated scripted animation frames.

Adidas announced a new generation of the adizero f50 football boot. A shoe that makes players faster than ever before.

We were asked to take care of the launching campaign in Germany. Featuring Bayern Munich's football superstar David Alaba, “Mach Schnell Schneller“ (make fast faster) was the motto.

The campaign ran in video, print and digital. We have also collaborated with Ufomammoot in building a high-speed scroll mobile site, consisting out of 3.000 precalculated HTML animation frames.