Mercedes-Benz / M&C Saatchi - S&E
Mercedes-Benz / M&E Saatchi - S&E
Tennis legend Roger Federer finds creative solutions when things are not going as expected. We follow him and his training partner, the Mercedes-Benz X-Class, while they turn the calm Zurich into their urban tennis playground.
“Roger’s training day out” was highlighted by the Trade Press and Tennis Media Platforms.
/ 3 Million views just from owned and earned media.
My part: art direction
Tennis legend Roger Federer finds creative solutions when things are not going as expected. We follow him and his training partner, the Mercedes-Benz X-Class, while they turn the calm Zurich into their urban tennis playground.
“Roger’s training day out” was highlighted by the Trade Press and Tennis Media Platforms.
/ 3 Million views just from owned and earned media.
My part: art direction