Roger’s training day out
Welcome to the Family Mesut
Tennis legend Roger Federer finds creative solutions when things are not going as expected. We follow him and his training partner, the Mercedes-Benz X-Class, while they turn the calm Zurich into their urban tennis playground.
“Roger’s training day out” was highlighted by the Trade Press and Tennis Media Platforms.
/ Nearly 3 Million views just from owned and earned media.
Football superstar Mesut Özil decided to end his connection with Nike and to join the biggest athlete family in the World and Adidas marked this moment by giving him a proper welcome.
The welcoming campaign, where other Adidas stars salute and welcome “brother” Mesut, ran in video, print and SoMe.
_Over 500.000 youtube views in 3 days;
_More than 1 Million in less than a month.
M&C Saatchi - S&E
Design and Art Direction