MuSSD-have

Samsung / Shanghai.Berlin

No Extra Effort

Mercedes-Benz / Shanghai.Berlin

Samsung SSDs can get your lame old computer running again. But what exactly is a SSD? We answered the question in three phases.

To draw attention to the topic, we started by asking not related questions.

Then we created an icon world that puts the SSD in the center of the conversation and reduces worries through a before/after comparison. The SSD is becoming a computer must-have.

Last but not least, films were created, built on the insight that nobody likes to wait and that loading bars are annoying and can interfere in our lives.

The campaign attracted a lot of attention across channels, generating more than 80 million ad impressions.

My part: ideation and art direction lead, from pitch to production

Samsung SSDs can get your lame old computer running again. But what exactly is a SSD? We answered the question in three phases.

To draw attention to the topic, we started by asking not related questions.

Then we created an icon world that puts the SSD in the center of the conversation and reduces worries through a before/after comparison. The SSD is becoming a computer must-have.

Last but not least, films were created, built on the insight that nobody likes to wait and that loading bars are annoying and can interfere in our lives.

The campaign attracted a lot of attention across channels, generating more than 80 million ad impressions.

My part: ideation and art direction lead, from pitch to production