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FC Bayern Away Anthem

For the 2013/14 season, FC Bayern Munich’s came up with the most Bavarian away jersey ever.

The jersey has so much Bavaria in it, that even in the away matches the players feel like they’re always at home, “Immer Dahoam” in Bavarian.

To extend that feeling to the fans, we’ve created the FC Bayern away anthem. Musician Tim Bendzko and the fans (through SoMe) wrote and sang this to remind Bayern players that no matter where they play, they’ll always be at home.

A microsite was created and the campaign ran in print, digital and on SoMe.

For the 2013/14 season, FC Bayern Munich’s came up with the most Bavarian away jersey ever.

The jersey has so much Bavaria in it, that even in the away matches the players feel like they’re always at home, “Immer Dahoam” in Bavarian.

To extend that feeling to the fans, we’ve created the FC Bayern away anthem. Musician Tim Bendzko and the fans (through SoMe) wrote and sang this to remind Bayern players that no matter where they play, they’ll always be at home.

A microsite was created and the campaign ran in print, digital and on SoMe.

Client

Adidas

 

Agency

dieckertschmidt

 

My part

Design, UI/UX and Art Direction

Client

Adidas

 

Agency

dieckertschmidt

 

My part

Design, UI/UX and Art Direction

Client

Adidas

 

Agency

dieckertschmidt

 

My part

Design, UI/UX and Art Direction

FCB print