FCB

FC Bayern Away Anthem

For the 2013/14 season, FC Bayern Munich’s created the most Bavarian away jersey ever. The jersey has so much Bavaria in it, that even in the away matches the players feel like they’re playing at home, “Immer Dahoam” (in Bavarian).

To extend this feeling and involve the fans, we’ve created the FC Bayern away anthem. Musician Tim Bendzko along with the fans (through social media) wrote and sung it to remind Bayern players that no matter where they play, they’ll always be playing at home.

For the 2013/14 season, FC Bayern Munich’s created the most Bavarian away jersey ever. The jersey has so much Bavaria in it, that even in the away matches the players feel like they’re playing at home, “Immer Dahoam” (in Bavarian).

To extend this feeling and involve the fans, we’ve created the FC Bayern away anthem. Musician Tim Bendzko along with the fans (through social media) wrote and sung it to remind Bayern players that no matter where they play, they’ll always be playing at home.

Client / Agency

Adidas / dieckertschmidt

 

My part

Art Direction

Client

Adidas

 

Agency

dieckertschmidt

 

My part

Design, UI/UX and Art Direction

Client / Agency

Adidas / dieckertschmidt

  

My part

Art Direction

FCB print