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Mercedes-Benz wanted a special invitation, for Bauma, featuring their new Arocs.

The new Arocs has the strength of a bull (that’s where it drops that shadow) and to emphasize this feature, we’ve created a typographical bull head to be the motive of all invitation elements.

For the event communication, a special bull shovel mailing, the VIP invitations, brochures, cards, souvenir bags, among other event elements, were created.

 

For the Bauma 2013, Mercedes-Benz wanted to announce the new Arocs model and did it through a special invitation.

The new Arocs has the strength of a bull and in order to emphasize this feature, a typographical bull shaped head was created as main motive.

A special mailing shovel was also created.

VIP Bauma invitations, information brochures, cards, souvenir bags, among other event stationary were created.

Client / Agency

Mercedes-Benz / dieckertschmidt

  

My part

Illustration and Art Direction

Client / Agency

Mercedes-benz / dieckertschmidt

 

My part

Illustration and Art Direction

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