Adidas – dieckertschmidt
Football superstar Mesut Özil decided to end his connection with Nike and to join the biggest athlete family in the World and Adidas marked this moment by giving him a proper welcome.
The welcoming campaign, where other Adidas stars salute and welcome “brother” Mesut, ran in video, print and over social media.
Results: More than 500.000 views on youtube in less than 4 days; Over 1 Million in less than a month.
Welcome to the family Mesut!
BRONZE – Integrated Campaign | Das Jahr der Werbung 2013