Mercedes-Benz – dieckertschmidt
For Bauma 2013, Mercedes-Benz wanted to make a special invitation, featuring their new Arocs model.
The new Arocs has the strength of a bull (that’s where it drops that shadow) and to emphasize this feature, we’ve created a typographical bull shaped head to be the motive of all invitation elements.
For the event communication, a special bull shaped shovel was also created.
For the event itself, the VIP invitations, information brochures, cards, souvenir bags, among other event elements, were created.