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Mercedes-Benz – dieckertschmidt

For Bauma 2013, Mercedes-Benz wanted to make a special invitation, featuring their new Arocs model.

The new Arocs has the strength of a bull (that’s where it drops that shadow) and to emphasize this feature, we’ve created a typographical bull shaped head to be the motive of all invitation elements.

For the event communication, a special bull shaped shovel was also created.

For the event itself, the VIP invitations, information brochures, cards, souvenir bags, among other event elements, were created.

 

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