UNIQLO – dieckertschmidt
UNIQLO, the Japanese casual wear designer, manufacturer and retailer brand, decided to come to Germany in 2014 and open its first store in Berlin.
We were responsible for the brand’s positioning and promotion along with the plan and preparation for the grand opening of the Tauentzienstrasse Flagship store.
We’ve gathered some influential Berliners such as Daniel Brühl, Eva Padberg, Nilam Farooq (Daaruum), Nina Kraviz, Roland Mary or Samuel Schneider and asked them to try the new brand and to share their thoughts.
For the campaign we’ve created print ads, a brochure, a series of videos and the store hoardings.