Adidas – dieckertschmidt
For the 2013/14 season, FC Bayern Munich’s came up with the most Bavarian away jersey ever.
The jersey has so much Bavaria in it that even in the away matches the players always feel like they’re playing at home, “Immer Dahoam” (in Bavarian).
To extend that feeling to the fans, we’ve created the FC Bayern away anthem. Musician Tim Bendzko and the fans (through social media) wrote and sing it to remind Bayern players that no matter where they play, they’ll always be playing at home.
A microsite was created and the campaign ran in print, digital and on social media.