Adidas – dieckertschmidt
FC Bayern Munich’s new away jersey has more Bavaria on it than ever before.
So that even in their away matches, the players feel that they’re playing at home, “Immer Dahoam”.
Presenting – along with the jersey – the FC Bayern away anthem. Musician Tim Bendzko and the fans (through social media) wrote it so that Bayern players know that no matter where they play, they’ll always be at home.
The campaign ran in print, digital and on social media.