FC Bayern Away Anthem

Adidas / dieckertschmidt

FC Bayern Away Anthem

Adidas / dieckertschmidt

For the 2013/14 season, FC Bayern Munich created the most Bavarian jersey ever. The jersey has so much Bavaria in it, that even in the away matches the players would feel like they’re playing at home, in Bavarian, “Immer Dahoam”.

To extend this feeling to the stands and include the fans, the FC Bayern away anthem was created. Musician Tim Bendzko along with the fans (via SoMe) wrote and sung it to remind Bayern players that no matter where they are, they’ll always be playing at home.

My part: art direction

For the 2013/14 season, FC Bayern Munich created the most Bavarian jersey ever. The jersey has so much Bavaria in it, that even in the away matches the players would feel like they’re playing at home, in Bavarian, “Immer Dahoam”.

To extend this feeling to the stands and include the fans, the FC Bayern away anthem was created. Musician Tim Bendzko along with the fans (via SoMe) wrote and sung it to remind Bayern players that no matter where they are, they’ll always be playing at home.

My part: art direction