Adidas – dieckertschmidt

In order to draw more traffic to the Adidas online Shop, we’ve selected an Adidas classic item that the brand’s fans could personalise, presenting: mi-adilette.

To spread the word, we’ve asked some sports superstars to go online and make their own Adilette. This resulted in an enormous amount of visits and sales in the Online shop.

The best part was that the fans liked this idea so much, that there was an Adilette design sharing boom in social media.

2x GOLD – Web Campaign | Annual Multimedia Award
SILVER – Social Media Activation | Das Jahr der Werbung
BRONZE – Digital Campaign | ADC Deutschland
SHORTLIST – Dialog Cross Media Campaign | ADC Deutschland




adilette social media